The project "On va rouler sur le Nord" (We're going to ride on the North) was born out of a beautiful encounter with 4 Decathlon enthusiasts and young people from the Roubaix neighbourhoods supported by the association Sport dans la Ville.
"In just a few weeks, we built this project around access to bicycles and learning about them for young people in the neighbourhoods: cycling lessons, rides, repair workshops, etc. Every summer we organize with 15 young people a four-day cycling camp. Cycling is about giving more autonomy and freedom, allowing discovery and adventure just a few kilometres from home." Marie Turpin, bicycle product engineer.
"We went on a bike tour for more than 100km with young people who didn't know how to ride a bike a few months ago, a great experience for them as well as for us, and this is only the beginning!" Valentin Deheule, IT project manager
The project also means opening up new horizons and creating professional vocations in the field of sport and particularly cycling.
The project continues throughout the year with cycling activities. Among them, a first ride on the track at the Roubaix velodrome, which is a real thrill!
Congratulations to the project leaders: Marie Turpin, Maxime Fleury, Valentin Deheule, Nicolas Catteau
On va rouler sur le Nord (We're going to ride on the North) is a wonderful encounter between 4 Decathlon enthusiasts and young people from Roubaix's neighborhoods, accompanied by Sport dans la Ville.
"In just a few weeks, we built this project around access to bicycles and learning how to use them for young people in the neighborhoods: bike lessons, rides, repair workshops, etc. Every summer, we take 15 young people on a 4-day cycling camp. For me, cycling is about giving people greater autonomy and freedom, and enabling them to discover and experience adventure just a few kilometers from home." Marie Turpin
"We set off on a bike itinerary for over 100km with young people who didn't know how to ride a bike a few months ago, a superb experience for them as well as for us, and it's only the beginning!" Valentin Deheule, IT Project Manager
The On va Rouler sur le Nordproject is also about "opening up new horizons and creating professional vocations" for Nicolas Catteau, project leader and Relais HSE Sport Trail.
For Maxime Fleury, project leader and social impact manager for the JO 2024 partnership, himself born in Roubaix, "It's a real way of living out Decathlon's fundamental values on my own playing field".
The project continues throughout the year with bike activities. These include a thrill ride on the track at the Roubaix velodrome!
