I chose the Big Bang Ballers association because I was very touched by their project. Big Bang Ballers is an association that uses basketball as an engine for social integration and cohesion.
It was Céline Coste, a Decathlon sales assistant at the Echirolles store, who told me about the project and motivated me to embark on this adventure. Céline had already taken part in one of their humanitarian projects in Senegal.
The sporting events at Decathlon, in particular FONDATION DAY, helped raise awareness of the association. We set up games and sports activities in the store parking lot. This experience was repeated twice for the back-to-school season.
An integration program was then set up to recruit young athletes from Grenoble's suburbs, both able-bodied and disabled. As the store is located 3 km from sensitive areas, it was also essential for us to reach out to disadvantaged young people and instill in them the educational and sporting values of Big Bang Ballers.
Our "a court for everyone" project was carried out to build an innovative basketball court to accommodate the beneficiaries of the Big Bang Ballers association's solidarity programs, as well as street players from the Grenoble area.
Through basketball and sports games, we hope to encourage access to sport for all, and promote the educational values of sports. But also, to use sport and its practice as a vehicle for encounters, promoting social interaction and learning about citizenship.
Thanks to the twice-yearly training/meet-the-professional sessions, the young people had access to help in writing their CVs and covering letters, as well as preparing for interviews. The beneficiaries appreciated this, as it made it easier for many of them to find internships, since they had been advised and coached beforehand.
Told by Karine Terrien, teammate at Decathlon.